How long has it been since you last checked your email? Many people check their email twice a day, while others check even more. When you run a business, there’s no easier way to reach out to your target audience than email. Here are just a few of the best tips for marketing with email.
Don’t send spam emails promoting your products. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This type of email promoting gives your customers an incentive to participate and they could also have the chance to refer friends. In fact, referral programs are great in growing both your customer base and email base.
Stay consistent. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. The font you select should be easy to read. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Branding is an important method to increase your business reputation.
In general, don’t send important marketing via email messages near holiday time frames. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Yet, there may be exceptions to this. For example, an email about your Black Friday deals.
For maximum effect, it is advisable to offer many options to your marketing with email customers. Allow subscribers to decide on the frequency and number of messages they receive. It’s especially important to let people choose what personal information they share. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
Be certain that every recipient of your email messages has indicated a willingness to accept them. If you don’t do this, people may not trust you and that makes your business look bad. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
Use a call to action in your emails. Your recipients should know what they have to do in your emails by you telling them directly. If you use links, include instructions on what to do with them. It’s sometimes good to repeat your call to action more than once in an email. You might include it once in the header and once at the end of the email, for example.
If you want to stay in communication with clients or customers, there’s nothing better than email promoting. Take advantage of what you’ve learned in this article. Use the advice to develop your own marketing strategies, and it won’t be long before you see some positive results. Advertising your business can be easy when you make use of the strength of email communications to reach out.
